May we introduce? Dawn Ambassador Mirjam Smend

As a former fashion editor, I have declared countless trends (and followed most of them). Honestly? What we wore at Fashion Weeks & Co. was usually stylish but rarely really comfortable. Now I know – you look much better in an outfit that makes you feel good.  

Whether it's working from home or press days, a walk in the Englischer Garten or as a companion for a weekend trip – with the Stardust O-Shape I have finally discovered a cut for me that suits my lifestyle: stylish and yet super-comfy.

Fairness meets style and comfort.  

No denim trend has held on as consistently as slim fit. I really thought it would last forever. Thank you, Dawn, for this wonderful alternative, which I discovered in January 2020 and grew to love. Since then it has been: bye-bye, skinny, hello O-Shape. What makes the Stardust so special? The perfectly uncomplicated fit. It owes that to its O-shaped cut (O-Shape). Without pinching or squeezing, it goes along with everything. It has to with me too. As a game-changer and working mum, I am constantly in action. Thank you, Dawn, for catapulting me to a new level of well-being with the wonderfully relaxed style. 

Let's style the Stardust! 

What do I like to wear the Stardust with most? Everything. Because it is also a styling miracle: wonderfully casual with a statement shirt and bomber jacket (that one is also in constant use with me), but it also works just as elegantly and relaxed with a blazer, striped shirt and classic trench coat. Sneakers, boots, summery flats or my beloved Doc Martens? It's up to you! 

And apart from the style factor? 

As a fair fashion enthusiast, the Stardust (just like all other Dawn models) gets a double thumbs up from me. Because the Stardust is made of organic cotton with an XS amount of elastane. Seed paper instead of plastic is the motto for the hangtag. Fair to the planet. Fair to people. And that is why the Dawnies received 100 out of 100 points from the Fair Wair Foundation. As they say: fair fits better. 

So, ladies: I can only recommend the O-Shape. But beware: addiction risk. Because once Stardust, always Stardust.

Mirjam Smend: Since I hung up my editorial job at ELLE in early 2016 to further develop my blogzine my-GREENstyle.com a few things have happened: I write as a freelance author about sustainable fashion for glossy titles like VOGUE.de, I am a Fashion Revolution Ambassador and on the road as a speaker for the good side of power. I have brought Green Fashion Tours from Berlin to Munich and with GREENSTYLE munich fair and conference launched a new format to give sustainable brands more visibility, to shine more spotlight on fantastic fair fashion and to infect a lot of people with my enthusiasm for sustainable fashion. #letschangethatfashiongame